Here’s how to avoid the most-dreaded new agent question

How long have you been an agent? Follow these simple steps on listing appointments to answer the question and turn seller leads into signed listings, writes author and trainer Bernice Ross. Continue reading

Need leads? Try this easy approach to high-probability door knocking

Bernice Ross talks to long-time Bay Area broker-owner and trainer Jerry Kidd about how to integrate so-called old-fashioned marketing methods into a winning formula for growth. Continue reading

Here’s why video is one of the best lead generation strategies today

As the market shifts, agents need to reconnect to the fundamentals of their business, agents said at Inman Connect — and leverage video in any and every way. Continue reading

5 tips for becoming stronger in a down market

A challenging market is exactly where real estate agents provide the most value, writes The Agency’s David Walker. Here’s how to become stronger as the market gets harder. Continue reading

7 non-salesy reasons to reach out to your database

A service-oriented approach leaves you and your clients feeling better about every interaction. Coach Darryl Davis offers seven strategies for reaching out in a positive, authentic way. Continue reading

Move that listing: 6 right-pricing tips for a shifting market

In a shifting market, the right price is everything. Here’s how to make sure you’re helping your sellers crunch the numbers effectively from the get-go. Continue reading

Ignore your MLS stats and head in the sand optimists

Call it fear or call it curiosity; it seems everyone has an opinion about the market. Broker Jeff Glover offers his hot take that the current data may be misleading and that your local stats deserve a second look. Continue reading

Why your next CMA will probably flop

As the market shifts, relying on data that is 60 to 120 days old just won’t cut it. Coach Bernice Ross offers tech tools to help you create more timely and accurate CMAs. Continue reading

5 low or no cost ideas for thrifty 1st year real estate agents

First-year agents are feeling the pinch in their pocketbooks now more than ever. Coach Darryl Davis offers some advice about how to make smart money moves that will push your business forward with low or no-cost ideas. Continue reading

5 gentle prospecting ideas for your team 

Aggressive sales tactics are not for everyone. Coach Darryl Davis offers his best advice for launching softer, gentler prospecting strategies for your team Continue reading