Tag Archives: price

Price, cost and value: You (and your clients) should be looking at all 3

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While often used interchangeably, these three factors speak to different aspects of your business — and your clients’ decision-making process. Continue reading →

Ignore your MLS stats and head in the sand optimists

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Call it fear or call it curiosity; it seems everyone has an opinion about the market. Broker Jeff Glover offers his hot take that the current data may be misleading and that your local stats deserve a second look. Continue reading →

Show ’em your value: 7 P’s of real estate agent marketing

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Success starts with developing a clear understanding of who you are, who your ideal client is and what you offer. Package your services, position yourself for maximum exposure, and develop a process that keeps you top-of-mind. Continue reading →

Sellers had enough? How to keep emotions in check when fatigue sets in

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A home that sits on the market for months on end becomes an emotional rollercoaster for sellers. How can you help your sellers avoid seller fatigue (and agent exhaustion)? Continue reading →

Facing a buyer’s market? 5 pivots listing agents must make

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Based on the numbers and our personal experience of a larger number of prospects shopping but not buying, we suspect the seller’s market is about over. Here are five areas listing agents need to rethink and focus on when buyers are calling the shots. Continue reading →

Why your ‘999’ price strategy is only fooling you

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Most online search portals restrict price searches to fixed numbers. This brings up an important question: Should agents list a home at $499,900 or $500,000? Should we price the home at $999,900 or $1 million? Continue reading →

5 ways to keep your seller’s expectations in check

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Sellers often have their own ideas of what the selling process looks like. When these notions surface, you’ll have to address them head on and set your sellers straight. Here are five ways to address seller concerns before they become outrageous expect… Continue reading →

DocuSign passes Zillow’s market cap, and NAR is reaping the rewards

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DocuSign, the cloud-based electronic signature platform, is skyrocketing in value and even overtook real estate tech giant Zillow Group in valuation, according to public stock data from Yahoo. The National Association of Realtors (NAR) is reaping the r… Continue reading →