5 real estate marketing do’s and don’ts for 2022

In today’s increasingly online world, how do you capture your audience’s attention, improve your traffic and share your authentic message? The rules of marketing are always changing; here’s what you need to know going into 2022. Continue reading

Most listings have bad visuals. Here’s how to stand out

According to a recent BoxBrownie study, most real estate listings suffer from one thing: a lack of good visuals. Whether you’re a newbie or a more experienced agent, here are a few tips you need to know about getting listing visuals right. Continue reading

True or false? TruPlace has what agents need to market homes during a pandemic

With a number of photography and virtual showing experiences, TruPlace is showing it can compete with the top of the market. It only needs to enter more markets to gain a strong hold in the industry. Continue reading

Facing a buyer’s market? 5 pivots listing agents must make

Based on the numbers and our personal experience of a larger number of prospects shopping but not buying, we suspect the seller’s market is about over. Here are five areas listing agents need to rethink and focus on when buyers are calling the shots. Continue reading

How to create an unforgettable showing experience for buyers

Here are a few ways to make sure your listing is an unforgettable showing experience for potential buyers, one that’ll stand out in the sea of inventory and stay on buyers’ minds.  Continue reading

3 marketing activities all agents should be doing

Because you’re running your own business, it’s even more important to balance all of your talents and cognizantly incorporate good marketing in your day-to-day tasks — regardless of your experience level or what’s happening in the market as a whole. He… Continue reading

4 MLS mistakes that can kill your listing’s appeal

To make your listings pop on the MLS, you’ll want to avoid the common mistakes that are instant turnoffs and send perusers on to the next listing. Here are four seemingly small, but truly impactful, MLS mistakes you should avoid at all costs. Continue reading