You’ve built a successful career as an agent. You’ve mastered writing offers, crushed open houses, and done more showings than you can count. So, what now? What is your next step? Opening your own brokerage and taking the leap into ownership is a great… Continue reading
Real estate professionals were preparing for spring buying and selling season when our lives were upended by COVID-19. As chief operating officer of Coldwell Banker Real Estate, I work with hundreds of business leaders from our Gen Blue network, offeri… Continue reading
We in the real estate industry deal with a mountain of technology and an avalanche of information. We shovel through big data in the hope of wowing our potential customers, but I believe the thing that really matters is our ability to relate to people. Continue reading
Social distancing. Consumer fears. Government guidelines. Staying productive during this historic time is one great way to not only keep morale up but also prepare for when restrictions are lifted and normalcy is regained. Continue reading
In real estate, you learn by doing. Licensing is the first step, of course, and many agents and brokers pursue continuing education and other formal accreditation programs to further hone their business. Continue reading
Hiring is hard enough already, but how can you be sure you’re hiring talent that brings your business a twofold return? Today’s episode walks through the process that allows entrepreneurs to become true business owners by hiring talent that is motivate… Continue reading
What makes a runner in a race strive to run harder and faster? Peer pressure, that’s what. Without the other runners, there is little for a single sprinter to achieve except perhaps a personal best time. It takes other competitors running shoulder-to-s… Continue reading
Almost fifty years ago, RE/MAX was born as a disruptive startup. The real estate industry was mostly made up of independent local brokerages that varied by size, reputation, and quality of agents. But one thing was common among most; agents surrendered… Continue reading
As far as a great brand goes, I found mine when I joined Coldwell Banker 14 years ago. At the time I was working at a nonprofit in San Francisco. I was lucky to buy my first home through a Coldwell Banker agent. He recognized my drive and desire to mak… Continue reading
The Harvard Business Review reported that men will apply for a job if they meet 60% of the qualifications, but women will only apply if they meet 100% of them. That poses a question for anyone who wants to close the gender leadership gap. Nothing can f… Continue reading