Why ‘coming soon’ listings need to be governed

People need to stop thinking of coming soons and pocket listings as identical, they aren’t. The Clear Cooperation Policy needs to pass. Coming soon needs rules codified that are separate from private, off-MLS sales. Continue reading

What’s in it for you? How real estate organizations boost your business.

As far as a great brand goes, I found mine when I joined Coldwell Banker 14 years ago. At the time I was working at a nonprofit in San Francisco. I was lucky to buy my first home through a Coldwell Banker agent. He recognized my drive and desire to mak… Continue reading

Why isn’t there more MLS consolidation? 3 benefits members could reap

With all the advantages that come with consolidations and mergers, some associations still find it difficult. But why? I’m a member of two associations that were recently on the verge of becoming one. Unfortunately, due to lack of member votes and the … Continue reading