Tag Archives: brokerage tech

21 apps to accelerate your brokerage tech stack

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Inman assembled a list of technology companies for customizing a tech-stack, specific to those brokers who look for flexibility, best-of-breed options and quicker roll-out. Continue reading →

Is HomeSmart’s tech worth the switch? A look at its client-first app: Tech Review

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HomeSmart Client is an app for buyers and sellers working with HomeSmart agents to search for homes, track sales and generally stay on top of their transaction. Continue reading →

The one thing brokerages don’t look for when choosing a tech vendor

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When brokerages are going through the software evaluation process, there is usually a bit of tunnel vision around price tag: How much does the program cost to license, and what’s the annual charge to renew? What’s often missing is an evaluation of the … Continue reading →

Why (and how) to quit managing time and start managing choices

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A real estate sales career doesn’t fit nicely into a 5-day a week, 9-to-5 schedule. After all, real estate agents are entrepreneurs whose living depends on making the most of their time, regardless of what time (or day) it might be. Continue reading →

Can your brokerage be tech-savvy or customer-centric? The answer is both.

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Real estate continues to see new models try to disrupt the industry’s more traditional framework. From “technology-first” brokerages to the iBuyer movement, movers and shakers dominate the news feeds. To prevail, you must win the consumer and technolog… Continue reading →

The system you need before you introduce new tech

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How many times has this happened? You bring on a new technology solution, but not nearly enough of your agents use it. Well, you’re not alone. Agent tech adoption is an all-too-familiar riddle (or headache) for most brokers and other leaders. Continue reading →

At the intersection of real estate and Facebook

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We expect convenience, ease and seamless technological integration in almost every aspect of our lives … why should real estate be any different? Continue reading →

Brokers beware! That old tech is eating at your profits

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Brokers and owners often view back-office systems as an afterthought. This is because they aren’t seen as revenue drivers. In fact, back office accounting platforms for the real estate industry have historically been expensive, with non-cloud based sof… Continue reading →

The biggest missed opportunity for growth

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For new brokerages, some investments seem more exciting than others. Your new logo. Business cards. Your web site. But don’t forget about the back office software that will power your whole operation. Continue reading →