From C-suite to startup is an unusual path, but it’s one that suits the challenge-driven and highly motivated Min Alexander. Find out how this real estate broker, contractor and operational powerhouse is leading the way in innovation Continue reading
As we jump into Marketing and Branding Month, we want to know: What marketing may feel out of date but still works like a charm? Continue reading
Matterport’s latest camera will scan spaces up to 4 times faster compared to the Pro2, while increasing its range, with the ability to accurately capture rooms and features within 100 meters. Continue reading
Many agents are still using dated or personal email addresses to correspond with their clients. Marketing expert Jeff Roth is ready to walk you through everything you need to know about setting up a new email address to help you build your career. Continue reading
Don’t get bogged down with reinventing the wheel when it comes to marketing and communication. Take advantage of these straightforward tech tools to simplify your routine. Continue reading
This week: Whether it was user error or a glitch in the matrix, tell us about a time tech totally screwed you over. Continue reading
Now that things are stabilizing, at least in terms of competition, agents will need to do more to market their in-person open house and ensure those who show up are made part of their CRM. Inman’s tech expert Craig Rowe shares some of the best lead cap… Continue reading
As the market shifts, it’s important to make every penny count. That starts with getting the most out of your current tech budget. Trainer Bernice Ross walks you through evaluating and adjusting your tech stack for greater efficiency and savings. Continue reading
This week, we’re asking you: Where do you stand on CRMs? Are they indispensable or more trouble than they’re worth? Continue reading
Creating a great Facebook strategy means balancing the spontaneity of social media with the intentional aspects of effective marketing. Laura Stace offers tips to get you started or help you take your Facebook game to the next level. Continue reading