How technology has shaped multifamily marketing

Even before the pandemic forced everyone to digitally transform, we as an industry had committed to a marketing strategy that was customer- and content-centered. Here’s how we’ve leveraged technology in a way that’s most beneficial to potential tenants. Continue reading

Do Your Homework on Mobile Health Apps

“Digital health” is a common Information Age phrase with an extraordinarily broad multifaceted meaning. In July 2017, the Food and Drug Administration (FDA) published a “Digital Health Innovation Action Plan” that defined the scope of digital health to… Continue reading