Tag Archives: maximize your messaging

Real estate isn’t a piece of cake. So why are we selling that lie?

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Why are so many real estate professionals obsessed with messaging that pretends great real estate service is “quick and easy”? According to Compass’s Leonard Steinberg, it’s time to change the narrative. Continue reading →

How technology has shaped multifamily marketing

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Even before the pandemic forced everyone to digitally transform, we as an industry had committed to a marketing strategy that was customer- and content-centered. Here’s how we’ve leveraged technology in a way that’s most beneficial to potential tenants. Continue reading →