Luxury real estate agents have to connect with clients half a world away, and while we’re well-equipped for remote work, there are certain situations that pose challenges — including now, as clients around the world are being requested to practice soci… Continue reading
Real estate is a visual industry. Words and descriptions play their role, but imagery is the first and foremost tool of any real estate professional. That’s why it’s important to be fluent in the language of visual marketing. Continue reading
In the olden days, the average real estate customer journey was a nice, easy-to-understand shape. A funnel. A line. Not anymore. Today, it’s a spiral inside a maze. And your marketing to today’s home buyer and seller has more avenues than it ever has b… Continue reading