Once bright buyer hopes plummet as agents process NAR changes

Agent optimism over future buyer pipelines fell from 44 percent before the deal to 27 percent afterward — one of the starkest monthly shifts in sentiment that Intel has recorded in the last year. Continue reading

Inman Intel Index: Real estate leaders brace for dizzying change

The inaugural Triple-I survey went out to the Inman community last month, and the results are here. Dig into 126 pages of deep, exclusive findings, only for Intel subscribers. Continue reading

Going back to basics? Here’s what top agents are doing to finish the year strong

Rally your team for the last quarter with these tried-and-true tips from leading experts. Adam Hergenrother founder and CEO of Livian, says this is not the time to slow down, and that mindset is key. Continue reading

Stuck in a sales slump? 5 steps to work your way out

Everyone hits a slump at some point in their career. The question is: What can you do to get yourself out of it? Here’s how to get out of that rut. Continue reading

Do this before you spend another dollar on lead generation

Sometimes it seems like agents are hungry machines, starving for one thing: leads. And it’s curious to explore why that is. Leads are new, sure, so they may seem more full of promise, or more excitement. It’s a metric by which many agents measure their… Continue reading

Why you should never buy an email list

You’re ready to start marketing your real estate business using email. You may even have a shiny new CRM or email marketing platform set up. Congratulations! There’s just one problem: your contact list is pretty sparse. But look! There is an entire ind… Continue reading

5 emails you should send to your sphere

Even as digital channels like social media, texting, and smart speakers gain traction, the king of all communication channels is still…email. It stands to reason. Email is inexpensive. Everyone has an email address. And it’s measurable Continue reading

Email marketing isn’t dead. But how you use it might be.

Every time industry pundits from across verticals proclaim that the inbox is on the outs, research says otherwise. That’s because email marketers do what any business, channel, or even lifeform must do to survive: they evolve. Continue reading

Don’t ghost your clients: 8 inexpensive ways to keep in touch

Clients are the No. 1 source for referrals — especially past clients. They’re in a position to refer business to you because they’ve had first-hand experience with your service. Here’s how to stay on your clients’ minds after the deal is over. Continue reading

Why building relationships is paramount to maintaining a healthy pipeline

This story about two agents’ transactions illustrates the difference between a “little picture” and “big picture” approach to growing your real estate career. Continue reading