Affordable where? Fed efforts to cool the market still don’t create affordable housing

Although the Fed’s move to calm the market is a step in the right direction, it may not ultimately have much effect on affordability. Anthony West outlines the factors that are contributing to ongoing home value increases. Continue reading

Should I cut my commissions? 4 tips to defend your paycheck as a newbie

Most of us have been asked to reduce our commission for one reason or another. Understanding what’s really at stake and what you want the end game to be will help guide you in making the right call when it comes to your commission.  Continue reading

10 expensive mistakes new agents make

As tempting as it is to throw money at everything, spoil your favorite clients or lease that luxury car, as a new agent, you have to be mindful of making mistakes that can lead to expensive consequences. Here are a few you need to watch out for. Continue reading

Can 3D tours upend pro listing photos? Not likely

Although 3D tours certainly saw an uptick during the pandemic, using them on every listing isn’t practical or necessary — especially in a hot market. Here’s why traditional listing photography, despite its flaws, will still be standard practice. Continue reading

How to get more listings: 4 strategies for new agents

Real estate is one of the few industries where you can go full speed right out the gate. As long as you can position yourself to be top-of-mind, landing new listings will be much easier and more consistent. Continue reading

Listing Lessons: How I got a developer $50K more

In this listing story, Anthony West shares how confidence and a strong understanding of the market’s inventory are key to your success as a real estate professional. Continue reading

4 ways to set seller expectations during this supercharged spring market

Most sellers don’t deal with real estate on a daily basis, and they are looking to you for professional guidance. With the spring market in full swing, set expectations early to help your sellers have a stress-free selling season. Continue reading

3 ways to set buyers expectations during this sizzling-hot spring

By setting expectations early, agents can put their clients in a better position and educate them on the often frustrating marketplace so they can make quick, sound decisions. Here’s how. Continue reading

Stuck in a sales slump? 5 steps to work your way out

Everyone hits a slump at some point in their career. The question is: What can you do to get yourself out of it? Here’s how to get out of that rut. Continue reading

5 tips for getting your listing Instagram-ready

Instagram is king in some of the hottest markets — some would say it’s a gateway to the millennial buyer (with older and younger generations joining each day). Here are five easy ways to make your next listing Instagram-ready and capitalize on the att… Continue reading