Showcase your local expertise with email marketing

The role of the real estate agent has evolved. You are no longer a gatekeeper of information that buyers and sellers must consult in order to access the market. Today, they have just as much data as you do. Continue reading

Why you should never buy an email list

You’re ready to start marketing your real estate business using email. You may even have a shiny new CRM or email marketing platform set up. Congratulations! There’s just one problem: your contact list is pretty sparse. But look! There is an entire ind… Continue reading

Email marketing isn’t dead. But how you use it might be.

Every time industry pundits from across verticals proclaim that the inbox is on the outs, research says otherwise. That’s because email marketers do what any business, channel, or even lifeform must do to survive: they evolve. Continue reading