12 factors that convince a buyer to pay a full-service commission

Expressing your value to clients begins with knowing yourself, writes mega-team leader Carl Medford. You cannot articulate what you have never taken the time to determine on your own.  Continue reading

4 common buyer objections and how to resolve them

When buyers express reluctance, they’re not necessarily telling you they don’t want to move forward, Luke Babich writes. Sometimes, they’re asking you to help them move forward. Continue reading

3 reasons you should be using a buyer agreement now

According to broker Joseph Santini, buyer agreements are good for buyers and good for buyer agents. Find out more about these valuable tools and how to get them signed. Continue reading

How to answer the top 4 questions buyers are asking right now

Your clients will always surprise you with questions that you may not know the answer to, but it is our duty to be educated, knowledgeable, and a source of information and value to our clients.  Continue reading

How to nurture pessimistic buyers to the closing table

The last couple of years have taken an emotional toll on hopeful homebuyers, and current interest rate and inflation increases aren’t helping. The Agency’s Santiago Arana offers strategies to help your potential homebuyers manage their expectations and… Continue reading

How to show your buyers you are a pro, even if you are new to the game

When you’re first starting out, it’s important to figure out the lay of the land for each type of transaction. Inspiring confidence in your buyer clients means knowing the process from start to finish before you show that first property. Continue reading

5 must-have qualities and skills for showing a home

More than unlocking a door, buyers want their agents prepared for showings. Santiago Arana of The Agency recommends these tips to stand out. Continue reading

Creativity sells: How to help buyers see a world of possibilities

Buyer sentiment is at an all-time low, but there are still options out there for buyers who are a little more open-minded. Help them expand their view and find the right home, even in a challenging market. Continue reading

5 reasons buying sight unseen isn’t as risky as you think

Homes.com conducted a survey of 1,500 visitors that discovered 42 percent of buyers are willing to buy a home sight unseen. Here’s why that number shouldn’t surprise you. Continue reading