It might be tempting to keep using your existing brand, but going hyperlocal and having a highly niched branding strategy will give you a huge advantage when it comes to potential customers finding you — no matter where you meet them. Continue reading
Renee Funk, Lance Lokan and Kris Lindahl said during Connect Now that teams should build themselves from within and keep in touch with their communities to stay afloat. Continue reading
Find out how this team leader and branding and marketing expert created a new service that feeds into his brand while boosting business growth amid a crazy, pandemic-driven market. Continue reading
Building a brand is often synonymous with building a business. Your brand communicates what do and what you stand for, and it helps build trust with potential clients. Here are a few tips for building a brand that’ll ultimately boost your business. Continue reading
If you want to recruit better talent and more clients who want to with your team, focus on building your master brand first. Here’s how to do that. Continue reading
Whether it’s providing a value-add for agents, boosting awareness of your brand in a new market or generating more sales, strategic partnerships can give you the edge over others in the industry in so many ways. Here are a few. Continue reading
On this edition of “Keeping It Real,” a recurring podcast series on Inman, Peter Lorimer discusses why you have to be authentic and follow your gut.
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On this edition of “Keeping It Real,” a recurring podcast series on Inman, Peter Lorimer discusses why you have to be authentic and follow your gut.
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As we move into the end of the year, here are some ways to start thinking ahead to your 2020 content. New or revised content now can help you rise in the search engine rankings by the time the spring market heats up. Continue reading
How do you respond when a real estate agent’s language or behavior reflects on the brand you’ve built your career on? Cape Coral RE/MAX agent James Warren shares how he handled a recent incident involving RE/MAX agents from a Fort Myers brokerage offic… Continue reading