Your branding is costing you money: Here’s how to fix it

It might be tempting to keep using your existing brand, but going hyperlocal and having a highly niched branding strategy will give you a huge advantage when it comes to potential customers finding you — no matter where you meet them. Continue reading

Jon Cheplak on how to screen for exceptional talent

What questions should you ask to screen for uber productive agents? What are the attributes of top producers? Real estate coach Jon Cheplak shares his insights with regular columnist Ryan Rodenbeck. Continue reading

How Electromagnetic Stimulation Can Improve Memory

Are you constantly forgetting where you left your keys or noticing it takes you longer to remember names than it did a few years ago? You’re not alone. More than half of adults begin to struggle with age-related memory issues by age 60, according to Ha… Continue reading

The Key to Forming Long-Term Memories

(Advances in science and public health are increasing longevity and enhancing the quality of life for people around the world. In this series of interviews with the Milken Institute Center for the Future of Aging, 14 visionaries are revealing exciting … Continue reading

Mary Poppins and the Truth About Facebook

The recent uproar about fake ads on Facebook has shone a spotlight on how unreliable social media reports can be. But a couple of years ago, I learned this lesson firsthand — and in a very unexpected way. My story actually starts back when I was in six… Continue reading