To win this summer, homebuyers in California are turning every stone

With some of the highest home prices in the nation, California buyers and sellers are having an abnormally difficult time managing higher mortgage rates, agents in the Golden State told Inman. Continue reading

Growth through personalized culture and services: the CENTURY 21 way

When I started as an individual agent, I had a lot of people who did an excellent job providing the support that I needed to help me get where I needed to be. Today, my brokerage has over 200 agents. Continue reading

3 real estate leaders share how to hit the bullseye on your rebrand

Veteran chief marketing officer Cara Whitley and independent broker-owners Vanessa Bergmark and Kofi Nartey know firsthand the challenges and rewards of a successful rebrand. Here are their tips for getting it done. Continue reading

Mapping a global organization through the lens of experiences is driving growth at Century 21 Real Estate

There is no other real estate company differentiating itself in the market and making waves to elevate and discover new paths to growth for its independent broker owners and sales professionals like Century 21 Real Estate. Continue reading

‘I don’t want to commit’: How to handle 27 common objections

We’ve compiled a list of savvy responses to noncommittal or less-than-cooperative buyers and sellers to help you get creative with client pushback. Continue reading