From the seller who wanted to display a room full of snakes during a home showing to the renter who was an insurance scammer, the clients luxury agents deal with in California can be a handful. Continue reading
“Catching Real right now is like catching a wave,” Kofi Nartey said. He sees the brokerage’s sweeping growth and adoption of technology as the way of the future. Continue reading
The sudden change in the global banking landscape has left luxury real estate clients hanging out “in the parking lot,” Kofi Nartey said, as they wait to see where the remaining chips will fall. Continue reading
Coldwell Banker Warburg President Frederick Warburg Peters coined the term to describe a phenomenon where one home trades hands briskly while a similar property nearby languishes. Continue reading
Big names attending Luxury Connect are itching to share their secrets with the rest of the Inman community. Read on for the details of what’s in store for attendees. Continue reading
Whether it’s over Zoom or through email, digital marketing and outreach in luxury real estate is now the starting point of every interaction, and it has to be strategic enough to pull the prospect deeper into an eventual personal interaction. Continue reading
Veteran chief marketing officer Cara Whitley and independent broker-owners Vanessa Bergmark and Kofi Nartey know firsthand the challenges and rewards of a successful rebrand. Here are their tips for getting it done. Continue reading