Luxury leaders agree: digital marketing rests on authenticity

Whether it’s over Zoom or through email, digital marketing and outreach in luxury real estate is now the starting point of every interaction, and it has to be strategic enough to pull the prospect deeper into an eventual personal interaction. Continue reading

Real estate to be permanently more virtual following pandemic

Renee Funk and Joe Rand said agents and consumers alike are being forced to adopt new tech amid the pandemic. That could make the real estate industry more efficient. Continue reading

How to keep your Zoom calls free of lurkers

Don’t be afraid to use video conferencing tools, but understand how they work, how they can be abused, and how to minimize the nonsense and maximize the good. Continue reading

Inman’s state-by-state guide to evictions, rent and foreclosures

Rent and mortgage payments are due. Different states have different strategies for people who can’t pay during the pandemic. We’re updating this post as the situation evolves. Continue reading