Eklund-Gomes renews 5-year contract with Douglas Elliman

While several other high-powered teams have left Douglas Elliman this year, Fredrik Eklund, John Gomes and Julia Spillman have decided to stay with the New York City-based firm for another five years. The group’s 90 agents have completed $4 billion in … Continue reading

Fredrik Eklund shares how laughter is the best medicine for business

The Eklund Gomes Team members Fredrik Eklund, John Gomes and Julia Spilman share at Inman Luxury Connect, that friendship and having fun are the foundation for their multi-billion-dollar business. Continue reading

The top things we learned about luxury at ICLV 2021

From where the market is headed to how to succeed with authenticity in marketing and branding, this year’s Luxury Connect packed a punch. Inman unpacks the event. Continue reading

Luxury leaders agree: digital marketing rests on authenticity

Whether it’s over Zoom or through email, digital marketing and outreach in luxury real estate is now the starting point of every interaction, and it has to be strategic enough to pull the prospect deeper into an eventual personal interaction. Continue reading

Agents should strive for authenticity in social media

“It’s really important to present yourself and your personality,” Jon Krabbe, founder of digital marketing firm Agent Image, said Wednesday morning during Inman Luxury Connect in Beverly Hills. “They can tell if it’s authentic.” Continue reading