AI now complete with built-in stereotyping

If you want to use the ChatGPT chatbot for marketing, you need to be aware of its limitations and potential drawbacks, writes broker Teresa Boardman. It may make more sense, in fact, to do your own writing. Continue reading

I want to put some of the reality back into realty

Broker and real estate expert Teresa Boardman feels it is time to put the real back into real estate. The average transaction isn’t typically camera-ready. When things get real, real quick in real estate she says that we need to leave the drama on TV w… Continue reading

Want more options? Make getting a brokers license your winter project

Flexibility and agility are always useful for independent contractors, according to broker Teresa Boardman. Obtaining your brokers license during your downtime gives you more professional options. Continue reading

Mid-term elections impact real estate. Vote

We can all ignore elections as being “political,” but that won’t make them go away. No adult who is old enough to vote is above politics, and they have an impact on the industry, writes broker Teresa Boardman. Continue reading

51 blog or video topics for marketing to homesellers

Whether you’re creating a new blog post, a YouTube video or content for your social media channels, these topics are geared toward hopeful homesellers. Broker Teresa Boardman offers a host of ideas designed to help you fill your listing pipeline. Continue reading

It’s not about you! 15 reasons past clients go with another agent

There are many reasons a past client or current friend may not reach out to you as their real estate agent, and here are just 15 of them from broker Teresa Boardman, who says it’s best not to take it personally. Continue reading