The ‘Chick-fil-A on Sunday’ ChatGPT listing presentation plan

Follow this step-by-step blueprint from Jimmy Burgess, and your listing appointments will be like Chick-fil-A on a Sunday — closed. Continue reading

A man is the face of SERHANT., but the firm is powered by women

You probably know Ryan Serhant and Josh Team pretty well, but how about the firm’s female leaders who are helping to drive it to success? Continue reading

Outdo the competition with this ultimate SEO guide

In the first of her two-part series, marketing expert Marci James offers insight into making the most of your digital presence with search engine optimization. Continue reading

Realtor.com announces the ‘Best Day to Sell’ for 2024

Listing agents have less than a month to prepare homesellers for the spring housing season, according to Realtor.com’s annual “Best Day to Sell” analysis, published on Thursday. This year, the portal says the week of April 14 is the best time to close … Continue reading

NAR’s $418M settlement throws a wrench at the MLS. So now what?

If the proposed settlement is approved, multiple listing services will be forced to nix the buyer commission field by July. Now is the time to prepare, writes author and trainer Bernice Ross. Continue reading

Video automation suite Roomvu lands at LeadingRE, Realty ONE

Marketing software company Roomvu has landed a pair of enterprise brokerage relationships that stand to push it into the everyday marketing arsenal of thousands of agents. Continue reading

Over 60% of agents have been recruited so far this year: Intel

Most agents say they’ve heard from competitor brokerages in recent weeks. Intel explores what’s on their mind as they decide whether to stay — or bolt. Continue reading

Top 11 marketing strategies that’ll help you spring into action

As the seasons change, coach Darryl Davis writes, it’s time to freshen up your marketing and breathe new life into your connection with your sphere of influence. Continue reading

Protect yourself from a TikTok ban: Diversify your social media

Diversifying your social media is essential amid TikTok’s uncertain future. Jessi Healey explains how to expand and safeguard your online presence. Continue reading

Listing Lesson: Revering and marketing an iconic guest ranch

Learn how Jackson Hole, Wyoming, luxury broker Latham Jenkins put together a marketing narrative that achieved extraordinary results. Continue reading