The Empire State Building’s new siren display is freaking people out

Meant to honor health and emergency workers amid the crisis, the latest display of lights at New York City’s most iconic property didn’t land quite as expected. Continue reading

Compass CEO Robert Reffkin urges agents to use their CRMs

The real estate industry is currently experiencing massive upheaval thanks to the ongoing coronavirus pandemic, but according to Reffkin there’s one big thing agents can do to better weather the storm: take advantage of their CRM. Continue reading

Kids stuck indoors? Let these celebrities take care of story time

Actors Jennifer Garner, Amy Adams, Josh Gad and Reese Witherspoon recorded videos of themselves reading children’s classics. Continue reading

5 ways to generate leads without listings websites

Outside of buying direct leads, lead generation is possible through either marketing or prospecting, which require time, money and effort. Here are my top strategies for generating leads without listings websites.  Continue reading

Talkin’ ’bout my generation: How to market to your client’s stage in life

Marketing to everyone, from mid-20s, first-time homebuyers to elderly homeowners moving into retirement can be challenging because each group has varying values, needs and communication styles. Truly understanding each can make your marketing much more… Continue reading

Are brokerages keeping up with homebuyers’ online habits?

46 percent of all real estate brokerages say “keeping up with technology” will be their biggest challenge in the near future. Continue reading

A Mark Zuckerberg-linked firm is scooping up scores of apartments

Iconiq has reportedly purchased more than 1,600 apartments in Seattle, Los Angeles and Denver Continue reading

Hope, dream and fix it: What agents can learn from 2020 candidates

President Donald Trump rode to success with a campaign slogan that appealed to our reptilian instincts, according to marketing experts, just as President Barack Obama’s “hope” campaign did. Debates will show us whether the current crop of candidates ha… Continue reading