Start here: 9 skills agents need to nail from the start

Most fledgling agents fail because they don’t master the business fundamentals and build on those fundamentals throughout their careers. If you’re new to the industry, focus on complete mastery of these skills first. Continue reading

Keeping It Real: Make reigniting relationships a priority

On this edition of “Keeping It Real,” a recurring podcast series on Inman, Peter Lorimer explains why agents need to double up their relationship-building efforts in the fourth quarter.  Continue reading

Keeping It Real: Make reigniting relationships a priority

On this edition of “Keeping It Real,” a recurring podcast series on Inman, Peter Lorimer explains why agents need to double up their relationship-building efforts in the fourth quarter.  Continue reading

Talkin’ ’bout my generation: How to market to your client’s stage in life

Marketing to everyone, from mid-20s, first-time homebuyers to elderly homeowners moving into retirement can be challenging because each group has varying values, needs and communication styles. Truly understanding each can make your marketing much more… Continue reading

9 basics every agent needs to master from the start

A major reason that most agents fail is they don’t master the fundamentals — and then build on them throughout their career. Similarly, veterans have dips in their businesses because they lose focus on the basics. If you’re new to the industry or find … Continue reading