Tag Archives: generation z

How millennial and Gen-Z Realtors are reshaping real estate

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CEO Troy Reierson offers insights gleaned from young professionals and the way they add their unique perspectives to the practice of real estate. Continue reading →

Boomers strike back: Older buyers unseat millennials as top cohort

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Baby boomers have long enjoyed advantages over millennials in the home market. Now, they’re outnumbering them as well. Continue reading →

How a polarizing listing video got this newbie millions in business

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When I took on a high-priced, one-bedroom condo for my first listing, it was our ‘millennial’ lifestyle video that helped us break records — love it or hate it. Here’s how we did it on a shoestring budget. Continue reading →

How to attract Gen Z: Avoid these 3 outdated marketing mistakes

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Undeniably ambitious, Generation Z is also realistic. Value, not to be confused with cheapness, is of the utmost importance. As a member of Gen Z and an agent, I have a unique lens that allows me to view it through both perspectives. Here are the commo… Continue reading →

How to attract Gen Z: Avoid these 3 outdated marketing mistakes

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Undeniably ambitious, Generation Z is also realistic. Value, not to be confused with cheapness, is of the utmost importance. As a member of Gen Z and an agent, I have a unique lens that allows me to view it through both perspectives. Here are the commo… Continue reading →

Talkin’ ’bout my generation: How to market to your client’s stage in life

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Marketing to everyone, from mid-20s, first-time homebuyers to elderly homeowners moving into retirement can be challenging because each group has varying values, needs and communication styles. Truly understanding each can make your marketing much more… Continue reading →

Gen Z should start saving now to afford a home by 2031

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The average Gen-Zer will need to save $304 per month for the next 12 years to afford a 10 percent down payment and closing costs for a median-priced home ($386,310) by the time they’re 30. Continue reading →

Generation Z trusts agents more than the internet for home buying

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At the Inman Connect New York 2019 real estate conference on Wednesday, a panel consisting of 20-something members of “Generation Z” stressed that although they believe technology is important, it’s not the only integral aspect of buying a home. Continue reading →