Author Archives: Chad Carrodus

Pro athlete playbook: A winning formula for real estate sales

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Working with professional athletes can be both exciting and challenging, but it’s an incredibly rewarding experience, according to Atlanta agent Chad Carrodus. Continue reading →

How a polarizing listing video got this newbie millions in business

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When I took on a high-priced, one-bedroom condo for my first listing, it was our ‘millennial’ lifestyle video that helped us break records — love it or hate it. Here’s how we did it on a shoestring budget. Continue reading →

How to attract Gen Z: Avoid these 3 outdated marketing mistakes

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Undeniably ambitious, Generation Z is also realistic. Value, not to be confused with cheapness, is of the utmost importance. As a member of Gen Z and an agent, I have a unique lens that allows me to view it through both perspectives. Here are the commo… Continue reading →