38% of homeowners couldn’t afford their home in today’s market

Consistent home price appreciation is touted as the main benefit of homeownership; however, runaway home price growth over the past five years has homeowners feeling locked into a financial prison. According to Redfin’s latest market study, 38 percent … Continue reading

A softer rental market isn’t enough to help hopeful homebuyers

The rental market is stabilizing with fewer landlords planning rent increases, according to Realtor.com’s latest survey. But the rent slowdown won’t significantly ease financial burdens for renters who are struggling to save for a down payment or quali… Continue reading

RE/MAX CEO examines alternative paths to homeownership

RE/MAX CEO Nick Bailey says it’s time to change the narrative on homeownership as a viable possibility for many Americans. Education and solutions-oriented service can help buyers find a workable path to the closing table. Continue reading

27-year Burger King employee buys 1st home after TikTok fame

Kevin Ford achieved viral status for never missing a day of work during 27 years and was able to purchase his first home through a subsequent fundraising campaign. Continue reading

NAR must find a way to advocate for marginalized buyers post-Sitzer

According to Realtor Trina Gonzales-Van, additional fees to buyers, especially in marginalized communities, has the potential to create more barriers to homeownership. Continue reading

After Sitzer, what will happen to underserved communities?

According to DEI expert Nora Crosthwaite, we have more questions than answers when it comes to the future of homeownership options for underserved communities, and that’s unfair to consumers. Continue reading

Millennials are more real estate obsessed than their parents: Poll

Nearly 60 percent of millennials said they felt homeownership is more important now than it was for their parents, according to the results of a new survey released earlier this week by Bank of America. Continue reading

This season’s trendiest wedding registry gift? A brand new home

The share of couples including “home funds” as part of their wedding registry has increased by 55 percent since 2018, according to a joint analysis released Thursday by Zillow and The Knot. Continue reading

Intel unpacks the startling price of entry into the US housing market

Economists, homeowners and agents broke down the alarming but true cost of buying property in 2023, telling Intel that rising rates and home prices are only the start for wallet-stretched buyers. Continue reading

Here’s what you can do to mitigate the ‘lock-in effect’ for clients

Splitero CEO Michael Gifford explains how rising interest rates and limited housing inventory are intensifying the real estate “lock-in effect,” leaving homeowners feeling trapped in their current properties. However increased home equity could offer s… Continue reading