Hope, dream and fix it: What agents can learn from 2020 candidates

President Donald Trump rode to success with a campaign slogan that appealed to our reptilian instincts, according to marketing experts, just as President Barack Obama’s “hope” campaign did. Debates will show us whether the current crop of candidates ha… Continue reading

How to truly tap into what luxury homebuyers want

What does it take to market a $20 million property? How would you market a $135 million listing? Find out the answer to these questions and more in this two-part luxury series. Continue reading