How did you know real estate was for you? Agents share their stories

From the ability to control their own income and flexibility of work hours to making a positive impact in the lives of others — there are many reasons why real estate professionals do what they do. Continue reading

No, you don’t need to freak out over Facebook’s new listings rule

Is it over for real estate agents to post their listings on Facebook? Here’s what’s going on and why Katie Lance says there’s no need to worry. Continue reading

Agents baffled by confusing new Facebook property listing policy

Facebook parent company Meta announced on Dec. 29 that users will no longer be able to share listings on Facebook Marketplace with their business profile, a change that drew agent ire. Continue reading

Abuzz, then a bust: What happened with all that big ‘platform’ chatter?

Real estate platforms were a hot topic a few years ago, but for even some of the biggest companies, sprawling enterprise has been the quickest way to failure, Inman founder Brad Inman writes. Continue reading

How to build a local Facebook group that actually generates leads

Developing highly successful and engaged Facebook groups takes time, commitment and a value-added perspective. Stacey Soleil shares tips from the best-of-the-best groups and the real estate agents who run them. Continue reading

Here’s why video is one of the best lead generation strategies today

As the market shifts, agents need to reconnect to the fundamentals of their business, agents said at Inman Connect — and leverage video in any and every way. Continue reading

7 social media tips every agent should live by

Social media allows you to find your ideal clients by attracting them rather than chasing them, deepen existing relationships and make new ones. Here are the seven best social media tips Jimmy Burgess has ever heard and how you can apply them to grow y… Continue reading

3 key components to converting business on Instagram

The beauty of Instagram is that it is free advertising for your business. The style of conversations that it facilitates allows you to scale the number of conversations you are having while also allowing you to create relationships that are as strong o… Continue reading

How to turn your Facebook friends into Instagram followers

Many agents are making mistakes when it comes to building their presence on Instagram. Marketing coach Michelle Berman Mikel shares her essential tips for making your friends your followers. Continue reading