Even though there are different opinions on how to use hashtags, one thing is certain: When used properly, hashtags can greatly increase your social media engagement and visibility, writes marketing expert Laura Viñalet. Continue reading
Facebook is an important marketing tool that, if used correctly, can help a real estate professional generate leads and stay top of mind with clients, writes marketing expert Laura Stace. Continue reading
New artificial intelligence technology can recommend real estate listings based on neighborhoods’ ethnic makeup. Experts are worried about the tech’s potential for discrimination. Continue reading
Leads are the lifeblood of any successful real estate business. Here are 40 ways to generate leads that are working right now from Jimmy Burgess. Choose a few, and get started today. Continue reading
Real estate agents should be using video to market their businesses consistently, period, Kyle Draper writes. Here’s how to do it. Continue reading
Whichever side of the mentor/mentee relationship you fall on, it’s vital to understand what makes the practice worthwhile and workable. Team leader Carl Medford outlines mentoring myths and meaningful solutions to create effective outcomes. Continue reading
“Nothing Compares to What’s Next,” developed with global experience design agency Huge, builds on the firm’s 2021 campaign, positioning clients for a hopeful new chapter in their lives working with a Sotheby’s agent. Continue reading
There are only a few generational technologies that come along with the potential to revolutionize the efficiencies in our businesses. ChatGPT is one of these. Continue reading
“SphereBuilder” is designed to help real estate professionals figure out if their social media marketing is effective. The first tool will roll out in Denver, Colorado, and Huntsville, Alabama, the company said. Continue reading
By avoiding common rookie mistakes, new real estate agents can set themselves up for success and establish a positive reputation in the industry. Continue reading