CoStar maintains winning streak and grows revenue yet again in Q4

CEO Andy Florance touted his company’s residential portal Homes.com as the “fastest growing residential property site in the United States” in a new earnings report released Tuesday. Continue reading

CoStar to spend a billion dollars on marketing in fight for portal crown

The company plans to advertise during the Super Bowl and other major cultural events in what it describes as the “biggest marketing campaign in real estate history.” Continue reading

CoStar takes portal war to YouTube, promises new platform

In three star-studded advertisements for Homes.com that appeared on YouTube over the weekend, the CoStar Group teases a “revolutionized” shopping experience ahead of Super Bowl Sunday. Continue reading

Fresh off Super Bowl baby bump, Rihanna’s starter home hits market

The seven-bedroom Beverly Hills home was also occupied by John Legend and Chrissy Teigen from 2016 to 2021. After an initial unsuccessful offering of $19.25 million, the current owner is attempting to offload it at a loss. Continue reading

How to build a deeper referral base: Prioritize local, engaging content

MoveMeToTX Team Leader Katie Day shared with attendees at Connect Now strategies for engaging with past clients to keep referrals flowing. Continue reading

Mortgage companies compete for Super Bowl spotlight

Major mortgage lenders and real estate companies joined the Super Bowl advertising fray, where commercial spots cost $5.2 million for 30 seconds. Continue reading

The Real Word: Should sellers list the day after the Super Bowl?

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week, they’ll talk over whether sellers should list the Monday after the Super Bowl. Continue reading