WATCH: The rise of the real estate influencer

How is the role of the agent evolving and how can you use the power of your personal brand in new ways? Moderator Kendall Bonner speaks with experts Sean McPeak, Giselle Ugarte, and Glennda Baker at ICLV Continue reading

The ultimate playbook for building real estate brand authority through YouTube

It’s tough to make your mark without a role model. Jimmy Burgess guides you as you follow the playbook of Calgary, Alberta Realtor Brad McCallum to YouTube success. Continue reading

Hit subscribe: 22 YouTube channels every agent should follow

According to Jimmy Burgess, there’s an incredible array of content available today to help with every aspect of real estate. Whether you’re looking for tips to improve your own video marketing or are seeking out expert advice on running your business, … Continue reading

The Agency sails into Seattle with new franchise

The office marks the firms 35th franchise to date, and its fourth location in the Pacific Northwest. Continue reading

9 pieces of content from 1 listing: Ryan Serhant is ready to teach you how

Find out how Ryan Serhant and his team create video magic that drives engagement, sells homes and sets him up for success. Continue reading

82% of online search will be video in 2022: Here’s how to get on board

Let’s be honest, you know you should create more video content to reach those would-be clients, but where do you start? Jimmy Burgess breaks down how to identify content your future clients will love, create videos that will catch their attention and p… Continue reading

3 tips for luxury agents marketing listings on social media

Learn what attracts eyeballs to luxury marketing, and find out what you should know about marketing luxury listings today from luxury marketing experts working it in the field. Continue reading

3 moments that made Side CEO Guy Gal

Guy Gal’s billion-dollar company has its origins in its co-founder’s own experiences — both good and bad — buying real estate. Continue reading

‘Instagram is probably the best bet’: 3 ways agents can win social media

Social media platforms can be a source of leads and deals, but agents should focus on being authentic and finding their niche, agents said during Coldwell Banker’s Gen Blue Experience. Continue reading

How to win referrals and leads on Instagram in 2021

Instagram is one of the most powerful social networks in the world. But winning followers and referrals from the platform requires consistency and strategy. Continue reading