WATCH: The rise of the real estate influencer

How is the role of the agent evolving and how can you use the power of your personal brand in new ways? Moderator Kendall Bonner speaks with experts Sean McPeak, Giselle Ugarte, and Glennda Baker at ICLV Continue reading

Katey Bridges’ viral TikTok fail sparks ‘ah’ moment for agent duets

One woman’s social media mishap has become an inspiration for dozens of agents who are “showing their fit off” by posting duets with the Texas TikToker. Continue reading

TikTok for real estate: How to harness this next-gen social media app

Real estate agents are using TikTok to take their business to the next level. Here’s how creating content on this popular video-sharing app can help you build your brand and generate leads. Continue reading