Author Archives: Joanna Harrison

From ‘click’ to ‘close’ and beyond: how to attract clients for life in real estate

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Let’s take a quick stroll through the lead lifecycle. Remember, the most successful agents attract clients for life — not just quick wins. Continue reading →

Meaningful lead engagement is the future of real estate success

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Success Assurance is BoomTown’s lead engagement service. It monitors your entire database for unique lead behaviors that indicate a readiness to transact. Continue reading →

Speed-to-lead: The mission-critical step where most agents fall short

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Every agent’s book of business is going to vary. Your “pie” of lead sources might look something like this: 50% referral business, 30% online leads, 20% open houses. Some years referral business will boom and in others, it will inevitably slow down. Continue reading →