Author Archives: Marian McPherson

Berkshire Hathaway HomeServices CEO steps down to lead Place

By Marian McPherson | May 24, 2021 - 5:00 pm |May 24, 2021 Uncategorized

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Place, Ben Kinney’s back-end technology platform, has tapped BHHS CEO Chris Stuart to lead the company as its new president, Inman has learned exclusively. Continue reading →

California Association of Realtors CEO announces retirement

By Marian McPherson | May 21, 2021 - 8:20 pm |May 21, 2021 Uncategorized

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After 43 years with the California Association of Realtors, CEO Joel Singer will be retiring at the end of the year, according to an announcement on Friday. Continue reading →

Existing-home sales decline again as home prices grow to an all-time high

By Marian McPherson | May 21, 2021 - 3:14 pm |May 21, 2021 Uncategorized

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Continuing inventory woes have hampered existing-home sales for the third consecutive month, according to a National Association of Realtors’ market report released Friday. Continue reading →

Home efficiency startup Pearl Certification raises $9.5M

By Marian McPherson | May 21, 2021 - 2:23 pm |May 21, 2021 Uncategorized

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Pearl Certification evaluates the energy efficiency of new and existing homes. The startup will use the funding to expand its services and market reach. Continue reading →

Hot housing market, unemployment fuel record-high NAR membership 

By Marian McPherson | May 20, 2021 - 4:25 pm |May 20, 2021 Uncategorized

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The National Association of Realtors credited the boom in membership in 2020 to a robust housing market and Americans’ career shifts during the pandemic. Continue reading →

Zillow launches in-app call feature for Premier Agent

By Marian McPherson | May 19, 2021 - 7:50 pm |May 19, 2021 Uncategorized

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Available today on Apple iOS, Zillow Premier Agents can answer buyer phone calls without leaving the Zillow Premier Agent app. A phased rollout for Android users will finish by August. Continue reading →

Tomo laying base for homebuyer services with Tom Ferry partnership

By Marian McPherson | May 19, 2021 - 5:21 pm |May 19, 2021 Uncategorized

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Tomo will partner buyers with Tom Ferry-trained agents to help them navigate the platform’s digital mortgage and transaction services. Continue reading →

Opendoor expands to 3 new markets across West, Midwest

By Marian McPherson | May 18, 2021 - 10:32 pm |May 18, 2021 Uncategorized

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Opendoor has launched homeselling operations in Kansas City, Colorado Springs and Northern Colorado. The iBuyer is nine markets away from its 2021 goal. Continue reading →

How to create smart marketing that works during a crisis

By Marian McPherson | May 18, 2021 - 7:53 pm |May 18, 2021 Uncategorized

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Valerie Garcia, senior producer at branding agency 1000 Watt, shared her tips for creating a marketing plan that connects with consumers and guides them through market crises Continue reading →

Rising construction costs curbed homebuilders’ pace in April

By Marian McPherson | May 18, 2021 - 2:36 pm |May 18, 2021 Uncategorized

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The rising cost of lumber and appliances slowed the momentum of single-family building permits, starts and completions in April. Continue reading →