Opendoor serves up turducken ad to spice up the holiday season

In 2024, Opendoor has ramped up its marketing with various creative agencies, which included a Super Bowl regional ad and stunt by Mischief @ No Fixed Address that featured a live TV house sale in Atlanta. Other recent campaigns include break-up-themed… Continue reading

Flyhomes’ NeighborVote reveals neighborhood political leanings

NeighborVote combines precinct-level voting data aggregated by the MIT Election Data & Science Lab with Flyhomes AI, allowing users to ask questions, such as  “Is this home in a red or blue neighborhood?” or view political insights directly on a h… Continue reading

Share of renters paying under $1,000 hits record low, Redfin says

Only 32.1 percent of renter households currently pay less than $1,000 in monthly rent — a sharp decline from 35.2 percent in 2022 and 50.4 percent in 2012, according to an analysis from Redfin released Wednesday. Continue reading

Baird & Warner to unveil first rebrand in nearly 40 years

Baird & Warner, Chicagoland’s largest independent real estate brokerage, will launch a complete rebrand on Nov. 1 — the company’s first major brand overhaul in nearly 40 years. Continue reading

Matthew Perry’s LA home sells for $8.55M in off-market deal

The property has been acquired by Arizona real estate developer Anita Verma-Lallian, who completed the purchase through a trust. The transaction was facilitated by Brooke Elliott Laurinkus from Christie’s International Real Estate Southern California.
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US home prices rise modestly amid affordability strains

CoreLogic Chief Economist Dr. Selma Hepp told Inman, “despite much-needed optimism, brought by a sharp decline in mortgage rates in August, the boost was short lived and not enough to renew homebuyers’ interest.” Continue reading

Winners of eXp Realty’s eXpcon Hackathon announced

At eXp Realty’s first-ever eXpcon Hackathon, held in Miami Beach, Florida, on Oct. 26, industry innovators competed to showcase projects aimed at creating cutting-edge real estate solutions using OpenAI technology, and the brokerage has officially anno… Continue reading

Western White House sells for $23M, among highest local sales

Situated on nearly three acres, the property features 11 bedrooms, 14 bathrooms, a wine cellar, staff rooms—both added during the Elies’ renovation — and a swimming pool. Despite these extensive upgrades, the Elies ultimately found the home too large a… Continue reading

Beetlejuice mansion opens for haunted tours on Airbnb

The three-hour “Haunt the Beetlejuice House” tours will be available from Nov. 16 to 27, with booking open until Nov. 4. Each tour accommodates up to six guests, who must be 18 or older, with any accompanying guests aged 13 and up. Continue reading

Political disputes rise among neighbors as election nears

When Redfin’s survey looked at participants planning to vote for Donald Trump or Kamala Harris, it showed that 23.1 percent of Trump voters reported political disagreements with neighbors while 19.5 percent of Harris supporters have done the same. Continue reading