One of the trickiest things for midlife entrepreneurs is to find and reach their target market. It’s also one of the most essential tasks for startup success. “You’re not trying to target any given product or service to everyone,” Josh Bois, CEO of Glo… Continue reading
(This article was originally published on Next Avenue in 2017.) As a 28-year-old, my experience as an entrepreneur may not be the same as if you’re getting a business off the ground in your 50s or 60s. Still, if you’re hoping to launch a full-time or p… Continue reading
In 2016, Mike Liff, now 73, relocated with his wife from San Francisco to Portland, Maine to be closer to family. The retirees explored their new hometown and thanks to a chance conversation at a barbershop, Liff learned that MaineFoodieTours.com was l… Continue reading
Dena Gartenstein Moses’ path to artistry and craft wasn’t a straight line — there likely aren’t many weavers with a background in physics who worked on optical filters that ended up in the Hubble telescope. But Moses, 54, couldn’t ignore the pull of fi… Continue reading
A major economic trend is unfolding with barely a ripple of attention: Boomer business owners are approaching retirement age and an army of these entrepreneurs are, or will be, putting their companies up for sale. Boomers own 2.34 million privately-hel… Continue reading
(This article previously appeared on LinkedIn.) I wandered into the world of public speaking. It wasn’t a planned career shift, but an invitation to stand on a very big stage, that launched the new adventure. Yet despite the warm invitation from a most… Continue reading
Over the last decade or so, I’ve founded and grown companies in fields spanning everything from publishing to car sharing. Often, the businesses aimed to solve problems similar to ones I had personally encountered. As a result, they typically targeted … Continue reading
Family-owned businesses employ 60% of the U.S. workforce. But keeping a company in the family for multiple generations can provide unique management challenges. Only 30% of family businesses survive the transition from first to second generation owners… Continue reading
If you have a small business or plan to start one, there are many reasons to have a website for it. Perhaps the most important: a professional-looking website lends credibility to your work. So it can help you find and keep clients, customers and even … Continue reading
Taking a family business to next level can be trickier than it is for other small businesses. It’s never a cakewalk to invest and take the inherent risk necessary to expand a business, of course, by hiring the next employee, adding a new product or ser… Continue reading