Tag Archives: Journey Creator

Total Expert raises $52 million, plans to beef up staff and tech

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Total Expert, a banking and lending marketing software company, announced Thursday that it has raised $52 million, which it plans to spend on new staffers and on beefing up its technology. Continue reading →

Total Expert wants to let banks, lenders track people’s lives

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Journey Creator, as the tool is called, is designed to let banks and lenders craft marketing campaigns around major events in consumers’ lives. It draws on data to identify those life events, and the company believes the end result will be that financi… Continue reading →