For some millennial women, the decision to not have kids comes down to cost

A perceived love for avocado toast is a stereotype that still haunts American millennials today, yet, if you were to poll today’s largest generation, they’d likely come up with another characterization – “unlucky.” It’s no secret that the economic cards have largely been stacked against millennials, many who entered the workforce around the time of […] Continue reading

Gen Z looks to friends and parents for help purchasing a home, study finds 

Homeownership has long been considered a cornerstone of the American Dream, yet, lately it’s felt unattainable for many Americans. Between rising rent costs, high home prices, elevated mortgage rates and low housing inventory, aspiring homeowners are turning to their inner circle for financial help.  According to a recent study conducted by Intuit Credit Karma, 47% […] Continue reading

The traditional 9 to 5 is soul-sucking for Gen Z, study finds 

Generation Z is known for many things. They’re more racially and ethnically diverse than previous generations, they’re digital natives, having grown up on social media platforms, they tend to be more progressive on key social issues, and they’re not afraid to challenge the status quo – especially when it comes to their careers and work-life […] Continue reading

Single Americans “swipe right” on excellent credit, study finds

Online dating is one of the primary ways romantic partners meet. Singles can customize their dating experience, including how they present themselves to potential suitors, and how they select potential partners, based on their preferences. This online world of dating allows people to learn a lot about a person before ever meeting them IRL. Things […] Continue reading

Gen Z and millennials are obsessed with the idea of being rich, and it could be leading to money dysmorphia.

In late 2023, a new trend emerged online and across social media where people began questioning how well they were doing financially. The phenomenon coined “money dysmorphia” occurs when people feel insecure about their financial standing, no matter the reality of their situation. The problem? The growing trend is having a negative impact on people’s […] Continue reading

Nearly one-third of American adults rely on their parents for financial support 

There is plenty of debate about when parents should stop providing financial support to their children, and it’s not always easy for them to know when to draw the line. Many parents feel a sense of duty and empathy towards their children as they struggle to find their financial footing. However, doing so can have […] Continue reading

Americans say their financial situation worsened in 2023, what will 2024 bring? 

It’s time to say farewell to 2023 and all of the financial turbulence that came with it. As we near the end of the year, there’s no better time for Americans to reflect on the past 12 months and make a plan for their finances in the new year.  According to a recent survey conducted […] Continue reading

Home for the holidays? Gen Z relies on parents to pay their way 

Traveling home for the holidays comes at a cost, especially for young Americans trying to navigate a challenging economic environment plagued by high interest rates, stubborn inflation, all-time high credit card debt, a declining U.S. savings rate, and the return of student loan payments. As a result, many are having to stay put and forgo […] Continue reading

Gen Z opens their wallets as the cost of entertainment rises

It’s been a banner year for entertainment with tours from some of the world’s biggest artists, including Taylor Swift and Beyonce, drawing millions of fans to their shows – but at what cost? Live shows come at a time when entertainment prices are on the rise and consumers are grappling with all-time high credit card […] Continue reading

Federal student loan borrowers are struggling to make ends meet, before payments resume in October

The Supreme Court’s decision to strike down President Biden’s plan to forgive a portion of federal student loan debt for nearly 37 million borrowers means those borrowers will need to resume monthly payments after a 3+ year hiatus. This is grim news for American student loan borrowers who don’t feel confident in their ability to […] Continue reading