Become your community storyteller: An essential strategy for success

How do you achieve this in an intangible, service-based business where many consumers see all service providers as the same? You only have six seconds to break through the clutter and win your place at the virtual table with your prospect.
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Storytelling: the key to accelerating your close ratio

Storytelling results in ten times the level of engagement and twenty-two times the level of recall compared to the same information packaged and presented less effectively. Continue reading