Need Benjamins – Page 2007 – It's All About Them

Zillow is showing its own listings first for some users

By Patrick Kearns | February 2, 2019 - 12:21 am |February 2, 2019 Uncategorized

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In Phoenix and Las Vegas, Zillow appears to have tested the prioritization of its own listings above others on its website, according to an analysis by Inman. Continue reading →

What Questions Do You Have About ‘Fake News?’

By Bryce Kirchoff | February 1, 2019 - 10:23 pm |February 1, 2019 Uncategorized

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With so much information on the internet, it can be challenging to know what to believe and how to spot lies. Older Americans were raised to trust in journalism, but with news outlets fighting for space on your news feed, how can we know what’s trustwo… Continue reading →

Student debt isn’t the only thing holding buyers back

By Patrick Kearns | February 1, 2019 - 8:49 pm |February 1, 2019 Uncategorized

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Student debt isn’t the only thing holding back home sales, which reached a six-year low in December and have been on a steady decline since 2004. Continue reading →

The Real Word: Is tech the lead gen differentiator?

By Byron Lazine | February 1, 2019 - 8:48 pm |February 1, 2019 Uncategorized

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Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week: why technology is never the solution. Continue reading →

Quicken Loans drops rocket from brand logos

By Patrick Kearns | February 1, 2019 - 7:54 pm |February 1, 2019 Uncategorized

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Quicken Loans is dropping the familiar rocket out of its logo for its portfolio of online mortgage and home search brands. Continue reading →

8 steps for crafting a solid real estate marketing plan

By Veronika Bondarenko | February 1, 2019 - 7:33 pm |February 1, 2019 Uncategorized

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As a real estate agent, how you sell yourself often directly translates into how many homes you sell. Here are ICNY speakers’ top tips on how agents can upgrade their marketing game. Continue reading →

Opendoor’s ‘nightmare’: KW agents backed by their own iBuyer

By Teke Wiggin | February 1, 2019 - 7:13 pm |February 1, 2019 Uncategorized

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In a presentation at Inman Connect, real estate consultant Michael DelPrete said Opendoor’s “nightmare scenario” is 160,000 Keller Williams agents “in people’s living rooms and kitchens waving around an iBuyer brochure and saying, ‘We do that, too.” Continue reading →

The key to building a personal brand from scratch

By Gabriela Barkho | February 1, 2019 - 6:30 pm |February 1, 2019 Uncategorized

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And these days, it can be hard to build a consistent brand whether you’re a large corporation or a single broker, as we’ve seen from companies struggling to offer coherent messages of social and political activism. Continue reading →

How to explain home equity lines of credit to buyers

By Kayla Matthews | February 1, 2019 - 6:27 pm |February 1, 2019 Uncategorized

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Agents have to be prepared to answer complicated questions about home equity lines of credit. In this post, we’ll simplify the subject so you can provide a clear, concise explanation that buyers will understand. Continue reading →

Consumers want an Amazon-like experience when closing

By Jim Dalrymple II | February 1, 2019 - 6:01 pm |February 1, 2019 Uncategorized

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Consumers who are used to being able to buy things with a single click want a similar experience when purchasing real estate — and they’re pushing the industry to innovate in complex areas that have long resisted disruption. Continue reading →

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