When it comes to marketing high-end homes, it pays to think like an ad firm. That means knowing your target audience, using themes they’ll understand, and finding ways to creatively defy convention. Continue reading
In this game-changing episode of Keepin’ It Real, RE/MAX President and CEO Nick Bailey gleans tips and advice from real estate coaching icons Brian Buffini and Jared James. Continue reading
As the Federal Reserve prepares to meet next week, lower interest rates spark joy with agents and would-be buyers. Are you ready? Continue reading
In addition to launching in Australia and New Zealand, the virtual brokerage also expanded its luxury program into South Africa and the United Kingdom. Continue reading
Employers added 199,000 workers to their payrolls in November, a sign that the economy may achieve a soft landing but making Fed spring rate cuts less likely. Continue reading
The Nobel Prize-winning musician has sold his 16-bedroom Scottish Highlands retreat to whiskey manufacturer Angus Dundee Distillers. Continue reading
Coldwell Banker Global Luxury transformed a recent home trends survey of 200 luxury agents into a shoppable “Best of the Best” guide of luxury home products. The result shows luxury homeowners crave serenity now more than ever. Continue reading
Consultant Diana Zaya writes that establishing a structured recruitment process, utilizing diverse sources for finding potential agents, and effectively communicating your brokerage’s value proposition, you can attract agents who are ready for change a… Continue reading
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. Continue reading
In partnership with Roomvo, the brokerage and search portal’s new Redfin Redesign tool grants homebuyers the ability to alter room finishes while alerting agents to a buyer’s growing interest. Continue reading