Performance marketing for real estate: What you should know

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It’s not just how your marketing looks, it’s how it performs. According to broker-owner Eric Bramlett, in performance marketing, results reign supreme. Continue reading →

Soaring rates baffle economists, frustrate housing leaders

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Economists are scratching their heads and housing industry leaders are venting their frustrations as mortgage rates continue a relentless climb to new heights not seen in more than two decades. Continue reading →

America’s wealthiest real estate billionaires in 2023

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From multifamily unit holdings to industrial properties, some of real estate’s wealthiest billionaires made out better than others this year. Collectively, Forbes’ list of the 25 wealthiest real estate tycoons are worth about $139 billion. Continue reading →

Lack of family, friend support keeps LGBTQ+ buyers behind: Redfin

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Redfin’s latest survey of 5,000 buyers and renters reveals LGBTQ+ consumers disproportionately struggle with a lack of family support, saving a down payment and finding communities that protect gender, sexual and racial diversity. Continue reading →

Redfin leaving NAR says everything about why we need more choices

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“It’s been far too long since the established practices were set in place, and with the changing times, it’s not just real estate agents who need to pivot to remain successful,” writes broker Mayleene DeFreece. Redfin’s departure from NAR reminds us of… Continue reading →

What Moves Her brings ‘Balance Blueprint’ campaign to industry

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Amidst an industry in turmoil, the real estate female empowerment and advocacy organization has launched a new campaign to “spur action on behalf of women in real estate.” Continue reading →

Intel unpacks the startling price of entry into the US housing market

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Economists, homeowners and agents broke down the alarming but true cost of buying property in 2023, telling Intel that rising rates and home prices are only the start for wallet-stretched buyers. Continue reading →

Better executives stand to collect up to $17M in ‘DeSPAC’ bonuses

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The mortgage lender said $100 million in retention bonuses were distributed to employees in April, as promised, including $50 million from Better co-founder and CEO Vishal Garg’s personal equity. Continue reading →

Andy Florance: Bombshell lawsuits will upend Zillow’s business model

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CoStar CEO Andy Florance dished with Intel about the commission lawsuits, nemesis Zillow and NAR as Homes.com nabbed 100 million unique visitors for the first time ever in September. Continue reading →