Here’s why this broker started his own iBuyer

Lamacchia Development, a sister company to the Massachusetts-based Lamacchia Realty, closed on its first home through the company’s iBuyer program, Offer Now. Continue reading

WATCH: Growing your agents’ business by 300% in a year

Take a deep dive into strategies that’ll help indie brokers set up structure, create training programs and hold agents accountable when providing leads from Anthony Lamacchia. Continue reading

WATCH: How iBuyer programs are changing your business

With everyone from tech startups to traditional brokerages diving into the fast-cash offer game known as iBuying, it can be tough to keep up with what strategies are working for whom. Get a quick read on the iBuyer landscape and how it’s impacting agen… Continue reading

How to ask these 2 ‘absolutely awful’ questions the right way

Last week at Inman Connect New York 2019, Anthony Lamacchia advised a crowd full of eager real estate pros to refrain from asking these two questions: “Are you pre-approved?” and “Do you have a Realtor?” But I’m here to say you can (and should) ask tho… Continue reading

Knock CEO: half of all home sales will go to iBuyers in 10 years

Knock CEO and co-founder Sean Black believes in 5-10 years more than 50 percent of sellers will be selling their homes to a company, rather than a person. Continue reading

2 ‘absolutely awful’ questions agents should hold off asking

So when Anthony Lamacchia, the firm’s chief executive, warns never to start a conversation with a prospective clients by asking these two “absolutely awful” questions, take notice — no matter how unorthodox his advice may seem. Continue reading

‘This blows my mind’: Agents balk at return of Zillow unvetted leads

A decision announced by Zillow to reinstate unvetted leads to its Premier Agent platform has divided agents, some of whom say conversion rates were too low. Continue reading

Market changes, price reductions, stigmas: The best tool for tough client debates

When talking through changes with clients, it can be difficult to get stubborn buyers and sellers to see your side. “Show, don’t tell” is a mantra that works. Here are five examples of how we changed minds using one simple tool. Continue reading