Is Purplebricks on the verge of being taken over?

Berlin-based Axel Springer publishes a number of European newspapers and also owns U.S.-based website Business Insider and its offshoots. The company previously invested $177 million in Purplebricks, which was used to fund the brokerage’s expansion bey… Continue reading

Why is Purplebricks’ backer betting hard on hybrid agents?

Axel Springer, the $6 billion European media house, is going “all in” with online hybrid agents, through its investments in Purplebricks and Homeday. It’s making a calculated bet that competing with its real estate agency customers is the best long-ter… Continue reading