Location, location, location! 7 creative ways to offset imperfect locale

Not all properties can have that defining quality of being in a prime location. But there are ways to be honest and creative in marketing these kinds of places. A prime driver behind this approach is understanding what’s important in buyers’ hierarchy … Continue reading

Friends sold quicker? How to explain it to your sellers

When your clients are looking to sell their house, and the home sits on the market for months, it’s easy for both the clients and you to become frustrated — especially when their friends’ house sells fast. Here’s how to broach the subject with your sel… Continue reading