Want higher attach rates? Make your agents employees

Paul Hurst, the vice president of venture investments at First American, advises that companies are more likely to get consumers to use affiliated services if they use W2 agents. Continue reading

Zillow is testing a closing services platform

Zillow is testing a “homegrown closing services” platform in a handful of markets — including title and escrow services — in an attempt to bring the company closer to offering a one-stop platform to wrap around its homebuying and selling platform Zillo… Continue reading

Why real estate tech needs the human touch

Think about your iPhone. Now think about Amazon. What do they have in common? Both are feats of engineering and technology. They provide convenience and reliability. But both also offer something else beyond the technology: an excellent customer experi… Continue reading