Buyers need a competent agent who follows a system that ensures that all essential details are systematically handled effectively and promptly. Here’s a step-by-step system that’ll make you a hero in your buyers’ eyes. Continue reading
We all know that real estate agents take to Facebook groups to ask the tough questions, often causing more issues. One such agent asked: “How do you talk your buyer into paying more than appraised value for a home? Is there a script you use?” Jay Thomp… Continue reading
Nobody likes unwanted, distracting noise, and every property can benefit from soundproofing to some degree, particularly in multifamily dwellings. Here’s what you need to know about soundproofing options so you can better serve your clients. Continue reading
“Dear Zillow, it’s not me, it’s you,” writes agent Meg Jones Mullin. Here’s why she cut back 80 percent of her $5,000-a-month Zillow lead spend. Continue reading
If you’re looking to scale your business without sacrificing your communication with clients, start shooting videos that explain the next steps in their process. Not only will these videos help you as an agent, your clients will be better served as wel… Continue reading
Brad Dahler of Berkshire Hathaway HomeServices Beach Properties of Florida has more than $100 million in closed sales and pending contracts generated for 2021 — and he did it all in just two years. Here’s his plan of action. Continue reading
In luxury real estate, staying ahead of competition calls for detailed market knowledge. You need to have a good grasp on everything that’s going on, including what buyers are searching for and what trends are cropping up on the horizon. Here are a few… Continue reading
In this edition of The Real Word, Bryon Lazine and Nicole White discuss Zillow’s latest move to pause homebuying, the client who shot his agent after buying a home sight unseen, and the agent who posed for listing photos in the buff. Continue reading
The best thing we can do for our businesses and for each other is to be honest about the services we provide, how we work and even how the industry itself works. We need to promote our services without suggesting that the competition is greedy, incompe… Continue reading
Unfortunately, not every seller works with an agent who is committed to fair housing beyond the logo on flyers. To that point, Oregon has been a trailblazer in banning love letters. Should other states follow? Closing attorney Mehrnush Saadat shares he… Continue reading