Tag Archives: Columns

Why listing feedback is a terrible idea

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Listing feedback doesn’t matter, it’s a bad idea, and you should stop giving it, says Jay Thompson. Here’s why he believes it’s a bad move for your clients, the buyer’s agent and your career. Continue reading →

Want to excel at luxury? 8 client types every agent should be prepared for

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When it comes to marketing luxury listings, review this list to see which descriptions best fit your client, and act accordingly. Find out what matters most to them, and focus on providing them exactly what they want. Continue reading →

3 tips for setting your 2022 multifamily marketing plan

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The rental landscape has shifted, to say the least, over the past two years. Michael Zaransky, founder and managing principal at private equity real estate firm MZ Capital Partners, shares how his firm is planning its marketing budget for next year. Continue reading →

What agents need to know about rigid foam insulation

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Insulation, when installed properly, can significantly cut down energy costs, reduce noise, keep pests out, waterproof structures and minimize air filtration. Educate yourself on all the options so you can help your clients in their decision-making pr… Continue reading →

Lesson Learned: Join a team that complements your skillset

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Real estate agents across the nation share stories of the lessons they’ve learned during their time in the industry. This week: Find out how Boston’s Dana Bull learned that teamwork truly makes the dream work. Continue reading →

The Real Word: Why were iBuyers put on blast on TikTok?

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In this edition of The Real Word, Bryon Lazine and Nicole White discuss a viral TikTok video that criticizes iBuyers, what Americans are willing to sacrifice for a home, and the “Conjuring” house that’s now on the market. Continue reading →

Don’t stop me now! 3 excuses top producers never make

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When comparing top performers to struggling agents, Jimmy Burgess sees three general mindset snags that flailing agents cannot get past, so they just stop. Consider how you respond to these three challenges. Continue reading →

Rising prices scaring clients? Here’s what the stats really mean

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Are rising housing prices a bad thing? Consumers think so. It’s critical real estate agents agents understand and can explain what that means for clients, the industry and the economy. Continue reading →

Consumers reflect shifting market: Here’s what you should know

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Windermere Chief Economist Matthew Gardner dives into how consumers feel about the market based on Fannie Mae’s latest Home Purchase Sentiment Index survey. The incremental shifts across the results indicate that consumers are feeling the market cool. Continue reading →

Stick to the script: How to persuade like a top producer

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Despite their effectiveness in strengthening client relationships, very few agents use scripts correctly. So, what makes for a strong script? Here are a few ways to create and execute ones that work best for you and your business. Continue reading →