80% of first-time homeowners say they’ll need a gift to buy again: Poll

Faced with rising prices and rates, buyers are increasingly counting on personal loans and gifts to close deals, according to a survey of 3,000 potential buyers conducted by Dig Insights and Inman. Continue reading

Millennials and Gen Z have a plan for buying homes: Scratch and win

A majority of those born between 1981 and 2013 believe they’d need to win the lottery to be able to afford a home in the U.S., according to a new study by Zillow. Continue reading